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From the streets of Brooklyn to the heart of Zimbabwe

ABOUT US

EMPOWERING YOUNG WOMEN

Our vocational and intergenerational program fosters a supportive sisterhood that breaks the cycle of poverty and discrimination. By providing young women who have faced hardships like rape, abuse and single-motherhood with valuable skills and training, we open doors to new opportunities and a brighter future. Together, we build a community where artisanship thrives, creating a ripple effect of positive change for generations to come.

CREATING SUSTAINABLE INCOME

Through deep connections to talented artisans networks in Zimbabwe, we are creating a gateway to the global marketplace amidst economic instability. Our commitment to fair trade practices ensures artisans receive fair compensation, empowering their communities through sustainable income opportunities in the handmade sector. By bridging the gap between cultures and continents, our products unite the world through artistry.

PRESERVING CRAFTSMANSHIP

At Moio, we treasure the rich heritage of Shona craftsmanship, and we're on a mission to preserve it for generations to come. By modernizing traditional artistic techniques, we unite the wisdom of mothers and grandmothers with the innovation of today's artisans. Through this harmonious collaboration, we breathe new life into age-old crafts, ensuring that the legacy of Shona craftsmanship endures and thrives.

HOW IT ALL BEGAN

OUR STORY

Descended from generations of Zimbabweans, Moio’s 18-year-old founder, Gemma Levy, has always been drawn to the rich culture of her homeland, especially to the artisan networks that embody the country's creative and vibrant spirit. On trips to Zimbabwe, Gemma often spent her days in flea markets, where she learned the art of beading from skilled craftspeople.

When the pandemic struck and wreaked havoc on their livelihoods, Gemma saw an opportunity to help. What started as a passion project to support these artisans during challenging times quickly evolved into something much bigger -- the birth of Moio.

Gemma began to design modern bracelets in Brooklyn with the intention of having them made by hand using age-old techniques in Zimbabwe. This simple concept served as a lifeline for local craftspeople, providing a reliable platform to showcase their talents despite the economic instability.

With hard work and dedication, Moio has grown from a small project into a thriving social impact business. The brand's mission now extends far beyond selling jewelry; it is about uplifting communities, empowering young women, and preserving the rich heritage of Shona craftsmanship.

FOUNDER

GEMMA LEVY

Gemma Levy, founder of Moio, has cherished a lifelong connection to Zimbabwe. From childhood visits to local markets, she developed a passion for artisan networks. In high school, Gemma transformed this passion into Moio, a social impact brand empowering women and preserving culture. Now a freshman at the University of Pennsylvania, she continues her mission for change through entrepreneurship and empowerment. Gemma's journey is a testament to her unwavering dedication and the transformative power of her heritage.

CBO / COO

DANIELLE PARISER LEVY

Moio's commitment to intergenerational collaboration is exemplified by its mother-daughter leadership structure. As CBO/COO, Danielle Levy leverages her extensive experience as a fashion accessories editor, offering a keen eye for design and a deep understanding of the industry. Her innate talent for creative collaboration shines through, uniting diverse ideas and individuals for exceptional projects and partnerships. Danielle's passion for merging Zimbabwean artistry with her expertise has spanned two decades, finding its perfect expression at Moio. Under her guidance, Moio has become synonymous with quality, craftsmanship, and originality in the global market.

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